One Blanket, Four Lives: the Engineering behind VOITED’s CloudTouch®

Strip away the marketing and CloudTouch® is a three-layer construction. On the outside: 50-denier REPREVE® ripstop, made from recycled plastic bottles, treated with a fluorine-free water-repellent finish. At the core: a 3D Featherlight Fiber insulation that mimics the loft of down without the bulk. On the inside: a brushed CloudTouch® fleece, also 100% recycled polyester, engineered to feel like sheep’s wool — lighter, faster-drying, machine washable.

The result is a blanket that performs like technical outdoor gear but behaves like a household object. Snap it into a cape and it becomes rain protection. Fold and press-stud it and it becomes a sleep sack. Stuff it into its own pouch and it becomes a pillow.

This isn’t a camping blanket that happens to look good. It’s built for the terrace at dusk on the Goldküste, for the boat on the lake when the evening cools faster than expected, for the chalet weekend where one good throw replaces three mediocre ones. Outdoor performance, indoor manners.

CloudTouch® comes in eight variations, from quiet solids to bolder prints — each one holding the same construction underneath.

VOITED blankets show up everywhere from Zürich lakeside picnics to festival campsites, and the same handful of questions come up every time. Here they are, answered plainly.

1. What is CloudTouch® fabric made of?
   CloudTouch® is VOITED’s proprietary recycled fleece, spun primarily from post-consumer plastic bottles. It’s brushed on both sides for softness, then finished to resist pilling under repeated outdoor use. The result reads as a plush picnic blanket but performs like technical outerwear fabric — quick-drying, colourfast, and considerably more durable than a standard cotton throw.
2. Are VOITED blankets waterproof?
   Not fully waterproof, but water-resistant enough to sit on damp grass or morning dew without soaking through in normal use. The fabric sheds light moisture and dries fast in open air. For prolonged rain or wet sand, VOITED’s packable options with a waterproof base layer are the better pick — worth asking about if that’s your primary use case.
3. How do I clean a VOITED blanket?
   Machine wash cold, gentle cycle, no fabric softener — it coats the recycled fibres and dulls the texture over time. Air dry or tumble dry on low. For a quick refresh between full washes, a damp cloth and mild soap on the affected spot works fine; the fabric doesn’t hold odour the way natural fibres do.
4. What sizes and colourways does Etcheaz carry?
   Etcheaz stocks a curated selection of VOITED’s CloudTouch® colourways rather than the full catalogue — chosen for how they read in a Swiss interior as much as outdoors. Sizes run from personal picnic format to larger shareable blankets for groups. Because VOITED runs limited colour drops, some shades sell out and aren’t restocked; the product page notes when a colour is final stock.
5. Are VOITED blankets actually sustainable, or is that just marketing?
   The recycled-fibre sourcing is verifiable and consistent across the CloudTouch® line — it’s not a single “eco edition” set apart from the rest. That said, no textile production is impact-free, and a blanket that lasts years of outdoor use is a more meaningful sustainability claim than the fibre origin alone. VOITED’s build quality supports that longevity in practice.
6. Can I use a VOITED blanket indoors?
   Yes — a fair share of Etcheaz clients buy them as a sofa throw rather than for outdoor use. The weight and texture work well in a Swiss interior through the colder months, and the practical durability is simply a bonus you don’t need outdoors to appreciate.
7. Why buy VOITED through Etcheaz instead of directly?
   Etcheaz carries VOITED alongside a wider selection of independent European design — useful if you’re furnishing a space or building a gift order and want it in one shipment from Küsnacht, with the option to see the blanket in person at the showroom before buying. For a single blanket with no other needs, ordering direct is equally valid.